COD Glossary

Clear definitions of the cash-on-delivery and fulfilment terms used across Libya, Iraq and Lebanon — RTO, order confirmation, settlement and more.

Cash on Delivery (COD) COD Cash on delivery is a payment method where the buyer pays for an order at the moment it is handed over, not at… Return to Origin (RTO) RTO Return to origin is the share of cash-on-delivery orders that never reach the buyer and travel back to the war… Order Confirmation Order confirmation is the call placed to a buyer before a cash-on-delivery order is shipped, to verify that th… Last-Mile Delivery Last-mile delivery is the final leg of an order, from the local warehouse to the buyer's door. In cash on deli… Settlement Settlement is the transfer of collected cash-on-delivery money from the fulfilment partner to the seller, afte… Reconciliation Reconciliation is the process of matching every delivered order against the cash actually collected for it, so… Reverse Logistics Reverse logistics is everything that happens to an order after it fails to be delivered: the parcel travelling… Average Order Value AOV Average order value is the average amount a customer spends per order. In cash on delivery it matters more tha… Dropshipping Dropshipping is selling products you do not hold yourself: the order is passed to a supplier or fulfilment par… Sourcing Sourcing is finding, vetting and buying the products a seller will sell — from local suppliers or from abroad … Call Centre In cash-on-delivery fulfilment, a call centre is the team that phones every buyer before dispatch to confirm t… Cross-Border Merchant A cross-border merchant sells into a country they do not live in — running the store, the ads and the customer…